by PlaybookUX | Aug 19, 2019 | Design, Industry, Research
A Guide to Measuring the ROI of UX The user experience industry has experienced explosive growth over the past five years. More than ever, teams are turning to user testing to improve the holistic customer experience. To those not familiar with the industry, you may...
by PlaybookUX | Aug 9, 2019 | Design, Research
Which Usability Testing Methods Should I Use? There’s an overwhelming number of usability testing methods available. It’s hard to know which is right for your use case. That’s why we’ve written a comprehensive guide to each different usability...
by PlaybookUX | May 5, 2019 | Design, Research
The Importance of A/B Testing A/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users to...
by PlaybookUX | Apr 30, 2019 | Design, Research
A Comprehensive Guide to Unmoderated User Research Unmoderated user research, or self-testing, is a remote research tool that helps product teams gain valuable user feedback on product concepts, prototypes or websites. Unmoderated sessions are qualitative, since...
by PlaybookUX | Apr 10, 2019 | Design, Marketing, Research
A Guide to Creating Personas A persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
