User Research Platform for UK Teams
The complete user research platform for UK teams. Recruit participants, run studies, and turn sessions into insights. All in one place.
The Full User Research Journey
Every stage of research, in one platform. No stitching tools together.
Recruit UK Participants
Access a panel of over 7 million vetted participants. Set demographic filters, screener questions, and quotas, then let PlaybookUX automatically match and invite the right people to your study.
Nearly 90% of studies fill within a few hours.Conduct
Participants complete tasks on their own time using the PlaybookUX recorder, which captures their face, voice, and screen across desktop, mobile, and tablet.
Analyse
Quickly gather insights and analyse research with ease using our powerful suite of analysis tools. Take notes, clip, create highlight reels, and share results with your team.
Tag & Collaborate
Stay on top of all your insights by building your central research repository within PlaybookUX. Since you are already conducting all of your research within PlaybookUX, tagging, searching, and organizing is easier than ever.
All user research methods, built in
Unmoderated Testing
Capture authentic user behaviour by letting participants complete tasks at their own pace. Record screens, faces, and audio then get auto-transcribed sessions ready for analysis. Test live websites, mobile apps, prototypes and more.
Key features
- Screen, voice & face recording
- Desktop, tablet & mobile
- Auto-transcription
- Notes, clips & highlight reels
- Research repository with tagging & search
- Task-level analytics
- Figma integration
- Randomize blocks (balanced comparison)
Moderated Interviews
Live video interviews with your participants. Take notes in real-time, share your screen, and record the full session all within PlaybookUX.
Key features
- Built-in video conferencing
- Scheduler with advanced configurations
- Calendar integrations
- Real-time notes
- Camera, audio and screen sharing
- Hidden observers
- Automated reminders
- Notes, clips & highlight reels
- Research repository with tagging & search
Surveys
Collect structured feedback at scale. Use multiple question types, branch logic, and tap into our 7M+ panel to get responses fast.
Key features
- Multiple choice, scales & open-ended responses
- Skip, brand & display logic
- Randomization
- Auto-analysis
Card Sort
Understand how users mentally categorise information. Run open, closed, or hybrid card sorts to inform your navigation and IA decisions.
Key features
- Open, hybrid & closed sorts
- Similarity matrix
- Dendrogram analysis
- Category agreement scores
Tree Test
Validate your navigation structure without visual design bias. See exactly where users get lost and measure task success rates across your entire site hierarchy.
Key features
- Task success rates
- Path analysis
- Directness scores
- First click tracking
- Success / failure tracking
First Click Test
Measure where users click first when completing a task. Heat maps and click distribution data reveal whether your UI design leads users in the right direction.
Key features
- Click heat maps
- Time to first click
- Task success rate
- Prototype & image testing
Five Second Test
Find out what users remember after a brief first impression. Show your design for 5 seconds, then capture what stood out, perfect for testing landing pages and ads.
Key features
- First impressions testing
- Recall testing
- Landing page validation
- Brand perception
Preference Test
Show two or more design variations side by side and let participants choose their preference. Get clear directional data and open-ended reasoning.
Key features
- A/B and multi-variant testing
- Images & prototypes
- Preference scores
- Open-ended follow-up questions
In-Product Intercepts
Recruit participants directly from your live product. Trigger surveys and screeners based on user behaviour to reach exactly the right people at the right moment.
Key features
- Behavior-based triggers
- Embedded screeners
- URL & session targeting
- Enroll directly into Participant CRM
Diary Study
Capture longitudinal insights over days or weeks. Participants log experiences, thoughts, and behaviours in their natural environment, perfect for understanding habits and long-term product usage.
Key features
- Longitudinal research
- In-context capture
- Photo, video and text entries
- Custom prompts and schedules
Session Replays
Watch real visitors navigate your site. Record clicks, scrolls, and rage-clicks to diagnose UX problems and understand how users actually interact with your product.
Key features
- Click & scroll tracking
- Rage-click detection
- Heatmaps
- AI replay summaries
- Visitor segmentation
"Our design teams are able to test prototypes quickly without waiting for everything to be perfect. We want to test as much as possible, iterate quickly, and move forward. PlaybookUX allows us to do that in a very straightforward way."
Your AI Research Assistant
AI is built into every stage of your research process, from generating screeners and study scripts to analyzing video sessions and surfacing themes across your data. Every AI feature is configurable and can be turned off, so your team stays in control of how and when AI is applied.
API + MCP Layer
Extend PlaybookUX beyond the platform. Pull videos, transcripts, and insights directly into your existing workflows, automate project creation at scale, and connect to any tool in your stack.
- Pull videos, transcripts, and insights into any tool
- Connect to your preferred AI tool (i.e. Claude, Copilot, ChatGPT), data warehouse or CRM
- Automate project creation and research operations at scale
AI Follow-Ups
Get richer insights from every session. Our AI asks smart follow-up questions that capture nuanced responses and additional data points you might have missed.
- Captures depth that static question sets miss
- Surfaces unexpected themes and outlier responses
- Designed to support researchers, not replace them
Synthetic Participants / AI Personas
Generate lifelike AI personas grounded in your actual video research. Select sessions from your library, enhance with custom prompts, then deploy these personas across future studies for instant feedback and validation.
- Built from real transcripts, video, and behavioral data not generic prompts
- Customizable with additional context and data sources
- Deploy across new studies for rapid early-stage validation
AI Executive Reports
Generate comprehensive executive summaries instantly pulling together study setup, participant demographics, transcriptions, key themes, and participant quotes into a shareable report.
- Key themes surfaced and backed with participant quotes
- Customised recommendations based on learnings
- Cross-language support: run a study in German, get your summary in English
AI Task Summaries
Analyse verbal, written, and behavioural data from specific research tasks. Our AI identifies recurring themes, measures participant sentiment, and flags outlier responses across your study.
- Works across verbal, written, and behavioural data
- Sentiment measurement, friction detection and theme clustering
- Outlier detection to catch edge cases
Screener & Study Question Checker
Practice good research governance with AI-powered screener and question reviews. Catch common research mistakes or bias/leading questions before they affect your data quality.
- Flags missing "none of the above" options that force irrelevant answers
- Identifies leading questions that bias responses
- Catches vague options like "sometimes" or "often"
- Surfaces industry jargon that may confuse participants
Screener & Study Script Generator
Build complete screener questionnaires and study guides from scratch. Share your research objectives and any materials you're testing we'll create unbiased scripts that get you the insights you need.
- Full screener questionnaires generated from your objectives
- Unbiased question framing built in by default
- Works with any materials you're testing prototypes, copy, flows
Study Import
Paste in an existing test script, screener, or study outline and our question parser automatically structures it for you pulling out tasks, screener questions, tree test nodes, and card sort items and arranging them directly in your study.
- Parses test scripts and screeners automatically
- Extracts tree test nodes and card sort items
- Arranges everything into your study in seconds
Replay Summaries
Get AI-powered summaries of your session replays that identify the most significant user interactions and suggest concrete UX improvements based on how visitors navigate your site.
- Highlights the interactions that matter most
- Surfaces friction points and navigation patterns
- Actionable UX recommendations not just observations
Support built around your research goals
PlaybookUX customers don't get dropped into a help centre. You get real people, fast responses, and a team invested in your research outcomes.
Book a demoDedicated Customer Success Manager
Every account gets a dedicated CSM who knows your research goals, helps you onboard, and proactively suggests ways to get more value from the platform.
Fast, Human Support
Our support team responds quickly. No bots, no ticket queues. Whether it's a question about your study setup or a technical issue, we're here to help you keep moving.
Onboarding & Training
Get up and running fast with personalised onboarding. We'll walk your team through the platform and best practices so you launch your first study with confidence.
Help Centre & Documentation
Comprehensive guides, tutorials, and best practices for every feature and methodology, available 24/7 so your team can self-serve when they need a quick answer.
Monthly Check-ins & Quarterly Business Reviews
Regular QBRs with your customer success team to review research output, align on goals, surface platform features you may not be using, and plan the quarter ahead.
99.9% Uptime SLA
Your research can't wait for platform downtime. PlaybookUX is built on enterprise-grade infrastructure with a 99.9% uptime commitment so your studies run when you need them to.
Security and compliance your IT team will approve
SSO & SAML
Single sign-on with Okta, Azure AD, and all major identity providers.
SOC 2 Type II & ISO certified
Independently audited security controls protecting your research data at every layer.
GDPR & CCPA compliant
Built-in consent management and participant data handling that meets global privacy regulations.
Role-based permissions
Granular access controls so admins, researchers, and stakeholders each see the right research.
Multi-workspace support
Manage multiple teams or business units under one enterprise agreement with isolated workspaces.
Audit logs
Full activity logging for compliance and accountability across your entire organisation.